How To Build A Successful Blog In 2025

The Growing Importance of Blogging in 2025

In 2025, blogging has evolved into one of the most effective ways to share ideas, build communities, and generate income online. Whether you’re a passionate writer, a niche expert, or a business owner, creating a successful blog is no longer just a hobby—it’s a powerful tool for achieving professional and personal goals.

From enhancing your online visibility to generating passive income streams, the benefits of a blog are vast. A successful blog allows you to establish authority in your industry, connect with a global audience, and even monetize your expertise through ads, sponsorships, or digital products. Moreover, blogging empowers individuals to communicate authentically while building a brand that resonates with their target audience.

This guide is designed to take you step-by-step through the process of starting, growing, and sustaining a successful blog. Whether you’re new to blogging or looking to take your platform to the next level, you’ll discover practical tips, proven strategies, and the latest tools to make your blog stand out in a competitive digital landscape. Ready to transform your passion into a thriving online presence? Let’s dive in!

Understanding Blogging in 2025

Why Blogging Is Still Relevant and Profitable

In the fast-paced digital world of 2025, you might wonder if blogging still holds its ground. The answer is a resounding yes! A successful blog remains a cornerstone of online marketing and personal branding. With billions of people searching for information online daily, blogs serve as a trusted source of content that educates, entertains, and informs.

Blogging is not just about sharing ideas—it’s a powerful tool for generating income. Whether through affiliate marketing, sponsored posts, or digital product sales, a well-optimized successful blog can turn traffic into revenue. The key lies in providing value, building trust, and consistently delivering high-quality content that meets your audience’s needs.

Current Trends in Blogging: AI, Niche Specialization, and More

Blogging trends have shifted significantly in recent years. Today, artificial intelligence (AI) plays a crucial role in content creation and optimization. AI tools help bloggers generate ideas, enhance SEO, and create visually appealing designs faster than ever. Incorporating AI-powered tools can give your successful blog a competitive edge.

Another major trend is niche specialization. Instead of general topics, bloggers are focusing on specific areas, such as sustainable living, personal finance for millennials, or tech gadgets. A niche focus not only builds a loyal audience but also increases monetization opportunities. Additionally, multimedia integration—using videos, podcasts, and interactive infographics—has become a must for engaging modern readers.

Challenges New Bloggers Face Today

Despite its opportunities, starting a successful blog in 2025 comes with its challenges. The sheer volume of content on the internet means competition is fiercer than ever. Standing out requires strategic planning, consistency, and a clear understanding of your target audience.

Another challenge is mastering SEO (Search Engine Optimization). With search engine algorithms constantly evolving, bloggers need to stay updated to ensure their content ranks well. Additionally, many new bloggers struggle with time management, as producing quality content alongside promotion demands significant effort.

While these challenges may seem daunting, they are manageable with the right tools and mindset. This guide will equip you with everything you need to overcome these hurdles and create a thriving, successful blog.

Finding Your Blog’s Purpose

Defining Your Goals: Personal Expression, Income, or Brand Building

Before diving into creating content, it’s essential to understand why you’re starting a blog. A successful blog starts with clear goals that guide its direction and strategy. Are you looking to express your personal thoughts, share expertise, or establish a professional brand? Or perhaps your aim is to generate a steady stream of income?

For example, if your primary goal is personal expression, your blog might focus on sharing stories, hobbies, or experiences without the pressure of monetization. On the other hand, if income generation is your target, you’ll want to explore affiliate marketing, ad revenue, or selling digital products. Meanwhile, brand-building blogs aim to enhance authority in a particular field, often serving as a portfolio or platform to attract professional opportunities.

How to Align Your Blog’s Purpose with Audience Needs

While your goals are essential, a successful blog also caters to the needs and interests of its audience. Start by identifying your target readers—who are they, and what problems are they trying to solve? For instance, if you’re blogging about fitness, consider the struggles your audience faces, such as finding beginner-friendly workouts or affordable meal plans.

Once you’ve identified your audience, align your content strategy with their needs while staying true to your purpose. For example, if you’re building a brand, create in-depth tutorials or thought leadership pieces that showcase your expertise. If you’re focusing on income, ensure your content includes monetizable elements like product reviews or partnerships.

Examples of Successful Blogs with Different Purposes

Learning from others can provide valuable insights into shaping your own successful blog. For instance:

Personal Expression: “Cup of Jo” is a lifestyle blog that shares personal anecdotes, parenting tips, and cultural commentary, creating a deeply engaging connection with readers.
Income Generation: “Pinch of Yum,” a food blog, combines stunning recipes with affiliate links, sponsored posts, and an e-book store to generate significant revenue.
Brand Building: “Moz Blog” is a go-to resource for SEO professionals, establishing the company as a leader in digital marketing while driving business to its tools and services.

By defining your purpose and aligning it with what your audience values, you’ll set the foundation for a truly successful blog that stands the test of time.

Selecting the Perfect Blog Niche

What Makes a Niche Profitable in 2025?

Choosing the right niche is a critical step in creating a successful blog. In 2025, a profitable niche is defined by three key factors: audience demand, competition level, and monetization potential. A good niche has a substantial, engaged audience actively searching for solutions or information. For instance, niches like sustainable living, personal finance, and remote work have seen explosive growth due to changing global trends.

It’s equally important to consider competition. Highly saturated niches might make it harder for your blog to stand out, while under-served niches often present untapped opportunities. Lastly, think about monetization. Niches with multiple income streams—such as affiliate marketing, sponsored posts, and product sales—offer greater profitability in the long run.

Tools for Niche Research

To find a niche with potential, leverage the power of niche research tools. These platforms can help you assess demand, competition, and trends:

Google Trends: Analyze search interest over time to identify trending topics and seasonal patterns. For example, “plant-based diets” has shown consistent growth in recent years.
Ubersuggest: This tool provides keyword suggestions, search volume, and competition data, making it easier to target profitable topics for your successful blog.
AnswerThePublic: Discover commonly asked questions related to your niche, helping you create content that directly addresses audience needs.
SEMrush: Gain insights into competitor blogs, including traffic sources and top-performing keywords, to identify gaps in the market.

Combining these tools allows you to make informed decisions and choose a niche with strong potential.

How to Balance Passion and Profitability

While profitability is crucial, a successful blog thrives on passion and authenticity. Blogging requires consistent effort, so selecting a niche you’re genuinely interested in will keep you motivated during slow periods. Ask yourself: What topics excite me? What knowledge or experiences can I share that will add value to others?

Next, evaluate the niche’s profitability. For example, if you’re passionate about wellness, explore sub-niches like meditation for beginners or eco-friendly skincare, which have high audience demand and monetization opportunities. The sweet spot lies in finding a balance between your passion and what your audience is willing to invest time or money in.

By thoroughly researching and aligning your interests with market demand, you’ll set the stage for a thriving, profitable blog. Remember, a successful blog isn’t just about earning—it’s about creating a platform that resonates with your audience and fulfills your goals.

Crafting an Eye-Catching Blog Name and Domain

Characteristics of a Great Blog Name

Your blog name is the first impression readers get of your successful blog, so it needs to stand out. A great blog name is memorable, relevant, and easy to pronounce. It should reflect your niche while sparking curiosity. For example, names like “Budgeting Bliss” or “Tech Savvy Trends” immediately hint at their focus while being catchy and concise.

Additionally, ensure your blog name is unique. A name too similar to an existing blog could confuse readers and hinder your brand identity. Always check for availability as both a domain and social media handles to maintain consistency across platforms.

Step-by-Step Guide to Choosing a Memorable Domain

Choosing the right domain name is crucial for your successful blog. Here’s a simple guide to help you decide:

Brainstorm Ideas: Start with keywords related to your niche and purpose. For instance, if your blog focuses on healthy eating, jot down terms like “nutrition,” “wellness,” or “recipes.”
Keep It Short: Aim for a domain name that’s under 15 characters to make it easier for readers to type and remember.
Make It Simple: Avoid hyphens, numbers, or complex words that could lead to misspellings. For example, “SimpleSkinCare.com” is clearer than “Skin-Care-101.com.”
Check Availability: Use domain registration tools like GoDaddy or Namecheap to confirm that your chosen name is available.
Choose the Right Extension: While “.com” is the most popular, consider alternatives like “.blog” or “.co” if your first choice isn’t available.

SEO-Friendly Naming Strategies for Better Ranking

To ensure your blog ranks well on search engines, incorporate SEO-friendly practices into your name selection. Start by including a primary keyword relevant to your niche. For instance, a blog about gardening might use “GreenThumbGardens” to attract readers searching for gardening tips.

Additionally, prioritize clarity over cleverness. While a witty name may be fun, it can hinder discoverability if it’s unrelated to your niche. Also, avoid keyword stuffing; overly long or forced names like “BestDIYHomeGardeningTips.com” can appear spammy.

Finally, test your chosen name with friends or colleagues to ensure it resonates and aligns with your blog’s vision. With these tips, you’ll craft a blog name and domain that are not only memorable but also optimized for search engines, setting the foundation for a truly successful blog.

Choosing the Right Blogging Platform and Hosting

Overview of Platforms: WordPress, Medium, Wix

When starting a successful blog, selecting the right platform is a critical decision. Each platform has unique strengths tailored to different blogging needs.

WordPress.org: The most popular blogging platform, offering complete customization, thousands of plugins, and scalability. Ideal for bloggers looking to fully control their website and grow over time.
Medium: A minimalist platform focused on content. It’s perfect for writers who want to share their ideas without worrying about design or hosting. However, Medium has limited branding opportunities and monetization options.
Wix: A beginner-friendly, drag-and-drop website builder. It’s great for those who prioritize design simplicity but want some flexibility. Keep in mind, though, that it’s less robust for long-term blogging growth compared to WordPress.

Your choice depends on your goals. For full control and monetization, WordPress is the top pick. For simplicity, Medium or Wix are great alternatives.

Choosing Between Free and Self-Hosted Options

One of the biggest decisions you’ll face is whether to go for a free or self-hosted blog. A free option, such as WordPress.com or Medium, is appealing for beginners due to zero initial costs. However, these come with limitations, such as restricted customization, lower SEO capabilities, and the inability to fully monetize your successful blog.

On the other hand, a self-hosted blog, like WordPress.org, offers complete freedom. You can choose your own domain, customize your design, and use plugins to enhance functionality. The trade-off is that self-hosting requires upfront investment in hosting and domain registration. If your goal is to build a professional blog with growth potential, self-hosting is the better choice.

Essential Features to Look for in Web Hosting

The performance of your successful blog heavily depends on your web hosting provider. Here are the key features to prioritize when selecting hosting:

Uptime Guarantee: Choose a host with a high uptime percentage (99.9% or above) to ensure your blog is always accessible to readers.
Speed and Performance: A fast-loading website enhances user experience and SEO rankings. Look for providers offering SSD storage and optimized server configurations.
Scalability: As your blog grows, you’ll need a host that can handle increased traffic. Opt for providers offering scalable plans or VPS hosting.
Security Features: Ensure the host includes SSL certificates, firewalls, and regular backups to protect your blog from threats.
Customer Support: Reliable 24/7 support is crucial, especially if you’re new to blogging and might face technical challenges.
Ease of Use: A user-friendly control panel like cPanel or a dedicated WordPress hosting plan can simplify managing your blog.

Popular hosting providers like Bluehost, SiteGround, and HostGator are known for their reliable services and WordPress compatibility, making them excellent choices for a successful blog.

By carefully selecting your blogging platform and hosting provider, you lay a solid foundation for your blog’s growth. Whether you prioritize simplicity or flexibility, these decisions will shape the future of your blogging journey.

Designing Your Blog for Impact

Key Principles of Blog Design: Simplicity, Navigation, and Branding

A visually appealing blog is essential for capturing and retaining readers. A successful blog prioritizes simplicity, intuitive navigation, and consistent branding to provide a seamless user experience. Simplicity ensures that your content takes center stage, avoiding clutter or distractions that overwhelm visitors.

Navigation is equally crucial. Clear menus, search bars, and internal linking help readers find what they need effortlessly. Ensure that your navigation menu includes key pages like “About,” “Contact,” and “Blog Categories.” Finally, branding ties everything together. Use consistent colors, fonts, and logos to establish a recognizable identity. This cohesion builds trust and makes your blog memorable.

Importance of Mobile Responsiveness

In 2025, mobile devices account for the majority of internet traffic. Ensuring your blog is mobile-friendly is non-negotiable for creating a successful blog. A responsive design adjusts automatically to different screen sizes, offering a smooth experience whether visitors use a phone, tablet, or desktop.

Mobile responsiveness affects user engagement and SEO. Search engines like Google prioritize mobile-friendly websites, meaning a poorly optimized blog could lose visibility. Test your blog on various devices to confirm that images, text, and navigation elements display correctly. Responsive themes, such as those available on WordPress, simplify this process significantly.

Top Tools for Creating Professional Designs

You don’t need to be a graphic designer to create a polished look for your blog. Here are some tools that can elevate your blog’s visual appeal:

Canva: A user-friendly tool for designing graphics, banners, and social media posts. Its drag-and-drop interface is perfect for creating branded visuals for your successful blog.
Figma: A collaborative platform for designing blog layouts and mockups. Ideal for bloggers working with a team or refining their site’s aesthetics.
Adobe Spark: Offers customizable templates for logos, social media posts, and blog headers to create a cohesive brand image.
Elementor: A powerful WordPress plugin that enables drag-and-drop page building for fully customized blog layouts.
Google Fonts: Provides access to a vast library of free fonts, allowing you to choose typography that complements your brand.

Remember, your blog’s design should reflect your niche and audience preferences. A minimalist design may suit a tech-focused blog, while a vibrant and colorful approach might resonate with lifestyle or travel audiences. By applying these principles and using the right tools, you can craft a visually compelling, successful blog that leaves a lasting impression.

Creating High-Quality Content That Stands Out

Content Types to Diversify Your Blog

A successful blog thrives on variety. Diversifying your content not only keeps your audience engaged but also attracts different types of readers. Here are a few content formats to include:

Articles: The backbone of most blogs, articles allow you to explore topics in-depth. Tutorials, how-to guides, and listicles are popular formats that consistently perform well.
Videos: Video content boosts engagement and retention. Consider creating short explainer videos, interviews, or behind-the-scenes glimpses to complement your written content.
Infographics: These visually appealing graphics summarize complex information, making it easy for readers to digest and share.
Case Studies: Showcase real-life examples to add credibility and practical value to your blog.

By offering a mix of these formats, you can cater to various preferences and ensure your blog remains fresh and engaging.

Writing Strategies for Engaging and SEO-Friendly Content

Great content is the cornerstone of a successful blog. To create posts that resonate with readers and rank well on search engines, follow these strategies:

Know Your Audience: Understand your readers’ pain points, preferences, and questions. Use tools like Google Analytics and AnswerThePublic to discover topics they care about.
Write Captivating Headlines: A compelling headline encourages clicks. Use numbers, power words, or questions to grab attention, such as “10 Proven Ways to Boost Productivity.”
Optimize for SEO: Incorporate keywords naturally into your title, headings, and body text. Add meta descriptions and use alt text for images to enhance visibility.
Focus on Readability: Break up text into short paragraphs, use bullet points, and include subheadings to make your content skimmable.
Incorporate Visuals: Images, charts, and videos can enrich your content and make it more engaging.
Add a Call to Action (CTA): Encourage readers to take the next step, whether it’s subscribing to your newsletter, leaving a comment, or sharing your post.

How to Create a Content Calendar for Consistency

Consistency is key to maintaining a successful blog. A content calendar helps you plan, organize, and schedule posts to keep your blog active and your audience engaged. Here’s how to create one:

Define Your Goals: Decide what you want to achieve with your content, such as increasing traffic, building authority, or promoting products.
Brainstorm Topics: Use keyword research tools, social media trends, and audience feedback to generate ideas. Group them by themes or categories.
Set a Publishing Schedule: Determine how often you can realistically publish content. Consistency is more important than frequency—start with one to two posts per week.
Choose a Calendar Tool: Use tools like Google Calendar, Trello, or Notion to organize your schedule. Assign deadlines and set reminders for each step, from drafting to publishing.
Include Key Dates: Mark holidays, industry events, and seasonal trends to create timely content that resonates with readers.

By diversifying your content, following best practices for writing, and maintaining a consistent schedule, you’ll establish your blog as a trusted and engaging platform. With these steps, you’re well on your way to running a truly successful blog.

Building and Growing Your Audience

Strategies for Organic Traffic Growth

One of the most critical components of a successful blog is organic traffic. Growing your audience organically ensures a steady flow of engaged readers without relying heavily on paid promotions. Here are some foundational strategies:

Master SEO Basics: Optimize your content for search engines by including relevant keywords in your titles, headings, and meta descriptions. Use tools like Google Search Console and Ubersuggest to identify high-ranking keywords and track your performance.
Guest Blogging: Writing for established blogs in your niche introduces you to a broader audience. Include a compelling bio with a link to your blog to drive traffic and build credibility.
Internal Linking: Connect your blog posts to one another using contextual links. This not only improves your SEO but also keeps readers exploring your content longer.

Consistency and patience are key when building organic traffic, but the long-term benefits make it worthwhile.

Social media is a powerful tool for amplifying your successful blog. It helps you connect with your audience, promote your content, and foster a sense of community. Here’s how to use it effectively:

Choose the Right Platforms: Focus on platforms where your audience is most active. For example, Instagram and Pinterest are great for lifestyle blogs, while LinkedIn suits professional or business-focused blogs.
Engage Consistently: Post regularly, respond to comments, and participate in niche-related discussions. Interaction builds trust and keeps your audience invested.
Use Visuals: Share eye-catching images, infographics, or short videos to make your posts stand out and encourage sharing.
Leverage Hashtags: Use relevant hashtags to increase visibility and reach beyond your followers.

Social media doesn’t just amplify your blog posts; it also provides valuable insights into your audience’s preferences, helping you tailor your content for greater impact.

The Power of Email Lists and Lead Magnets

While social media is great for visibility, email lists are unparalleled for building lasting relationships with your audience. An email list gives you direct access to readers, allowing you to share updates, promote products, and drive traffic to your successful blog.

Here’s how to grow and utilize your email list effectively:

Create a Lead Magnet: Offer something valuable, like a free eBook, checklist, or exclusive template, in exchange for email sign-ups. Ensure it aligns with your niche and solves a problem for your audience.
Use Signup Forms Strategically: Place signup forms in visible areas of your blog, such as the homepage, sidebar, or at the end of posts.
Send Engaging Emails: Provide value in every email, whether through tips, updates, or exclusive content. Keep your tone personal to build a connection with your subscribers.
Segment Your List: Divide your audience based on their interests or behavior to send targeted, relevant content.

By combining organic growth strategies, social media engagement, and a strong email list, you can grow your audience exponentially. A thriving, engaged audience is the foundation of every successful blog.

Read also: – How to Make Money with Skills in 2024

Monetizing Your Blog for Long-Term Success

In-Depth Exploration of Monetization Strategies

Turning your successful blog into a source of income requires understanding the various monetization strategies available. Below are some popular methods to generate revenue from your blog:

Ads: Displaying ads on your blog is one of the most common ways to earn money. Platforms like Google AdSense allow you to place ads that generate income based on clicks or impressions. While this method can be easy to set up, it often requires significant traffic to generate substantial earnings.
Affiliate Marketing: Affiliate marketing involves promoting products or services related to your niche and earning a commission on sales made through your referral links. This can be highly profitable if you partner with brands that align with your audience’s needs. Popular affiliate networks include Amazon Associates, ShareASale, and Rakuten.
Product Sales: Selling your own products, such as eBooks, courses, or merchandise, is a great way to generate revenue while providing value to your readers. This method offers higher profit margins but requires time and effort to create high-quality products.
Memberships: Creating a membership site offers exclusive content or services to subscribers for a monthly fee. Platforms like Patreon make it easy to set up membership options for readers who want more in-depth or personalized content. This model works well for niche blogs with loyal audiences.

Each of these strategies can be effective, but the key is to choose the one that aligns with your blog’s content, audience, and goals.

Choosing a Monetization Method That Suits Your Niche

Not all monetization methods work for every blog. The best strategy depends on your blog’s niche and the interests of your audience. For example:

For Product-Oriented Niches (e.g., Fashion, Tech): Affiliate marketing and product sales are ideal. You can recommend related products or create your own online store.
For Educational Niches (e.g., Finance, Fitness, Online Learning): Selling digital products, such as online courses or eBooks, works well. You can also offer membership options for exclusive learning content.
For Lifestyle or Entertainment Blogs: Ad revenue may be a lucrative option, especially if you can attract a large audience. Social media partnerships or sponsorships can also be great monetization avenues.

Understand your audience’s pain points and interests to select a monetization strategy that provides value to them while generating income for you.

How to Avoid Common Pitfalls in Monetization

While monetizing your successful blog can be highly rewarding, there are a few common pitfalls to avoid:

Overloading Your Blog with Ads: Too many ads can overwhelm visitors and negatively affect their experience. Prioritize user experience and balance ads with valuable content.
Promoting Irrelevant Products: Always choose affiliate products that align with your audience’s needs. Promoting unrelated products can hurt your credibility and trust.
Focusing on One Method Too Soon: Relying on just one monetization method can be risky. Diversifying your income streams will protect you from potential changes in traffic or audience behavior.
Neglecting Content Quality for Profit: Monetization should never come at the cost of content quality. If your readers don’t find your content valuable, they won’t stick around, no matter how many ads you display.

By taking a strategic approach to monetization, you can create multiple income streams that complement your content and grow over time. Consistency and alignment with your niche are crucial for long-term success in monetizing your successful blog.

Measuring Success and Optimizing Your Blog

Tracking Performance Metrics

To ensure your successful blog continues to grow, it’s essential to track its performance. Understanding key metrics helps you evaluate what’s working and identify areas for improvement. Focus on the following metrics:

Traffic: Monitor the number of visitors to your blog. Track unique visitors, page views, and the sources of your traffic (organic, social media, referrals).
Engagement: Measure how visitors interact with your content. Metrics like average time on page, bounce rate, and comments indicate how compelling your content is.
Conversions: If your blog is monetized, track conversion rates for goals such as product sales, affiliate clicks, or email sign-ups. These metrics directly reflect your blog’s profitability.

Regularly reviewing these metrics helps you make data-driven decisions to optimize your blog’s performance.

Tools for Blog Analytics

Several tools can provide valuable insights into your blog’s performance. Here are some popular options:

Google Analytics: A powerful, free tool that tracks detailed traffic data, audience demographics, and user behavior. Set up goals to monitor conversions and identify which content drives the most engagement.
Hotjar: Offers heatmaps and session recordings to visualize how visitors navigate your blog. This helps you optimize layout, calls-to-action, and content placement.
SEMrush: Ideal for tracking keyword rankings and competitor performance, ensuring your blog stays competitive in search engine rankings.
Yoast SEO Insights: If you’re using WordPress, Yoast provides on-page optimization tips and performance insights to improve SEO.

Tips for Continual Improvement Based on Data Insights

Data is only valuable if you act on it. Here are some tips to improve your successful blog using analytics insights:

Analyze Top-Performing Content: Identify posts with the highest traffic or engagement, and replicate their success by creating similar content or updating them with new information.
Optimize Underperforming Pages: Use data to pinpoint pages with high bounce rates or low time on page. Improve these by enhancing content, adding visuals, or making the layout more user-friendly.
Experiment with Calls-to-Action (CTAs): Test different CTAs to see which drives more conversions, whether it’s for email sign-ups, purchases, or social shares.
Monitor Audience Behavior: Adjust your content strategy based on audience demographics and interests. If a particular topic resonates more with readers, focus on creating similar posts.

Measuring your blog’s performance and optimizing it based on actionable insights will keep your successful blog thriving. Consistent improvement ensures your blog remains relevant, engaging, and impactful for your audience.

For more information about Starting A Successful Blog , you can watch the following videos:

Conclusion

As we’ve explored throughout this guide, building a successful blog requires careful planning, consistent effort, and a willingness to adapt. From selecting the right niche and platform to creating high-quality content, engaging your audience, and monetizing effectively, each step plays a crucial role in achieving your blogging goals.

Remember, success doesn’t happen overnight. Start small, focus on delivering value, and let your passion shine through your content. Use data insights to refine your strategies, and don’t shy away from experimenting with new ideas. Every challenge you face is an opportunity to learn and grow.

If you’ve been waiting for the perfect time to start your blogging journey, that time is now. Your blog could be the platform that connects you to like-minded individuals, builds a thriving community, or even becomes a source of financial independence. As the saying goes, “The best time to plant a tree was 20 years ago. The second-best time is now.”

So take the first step, and let your journey toward a successful blog begin today. With dedication and adaptability, there’s no limit to what you can achieve!

1 thought on “How to Build a Successful Blog in 2025”

exploring montreal
December 23, 2024 at 4:29 am
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a different website and thought I should check things out.
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